Sam’s interior design practice emphasises colour psychology, so we created a spectrum-based identity that reflects the gentle, uplifting tones of her own style while staying open to the full range of colours she explores with clients — a simple but expressive nod to her colour-led approach.

Her website features a scrolling background that shifts through her brand palette, bringing her ethos to life in a subtle, immersive way.

We also named and designed Room with a Hue — her monthly workshop series — with a logo that fits seamlessly into the wider brand.